Jack Rizzo
Arts Marketer
Hi. I'm Jack. A Passionate Marketer, Design Guru, and Devoted Dog Dad.
About Me
I am a skilled graphic designer and arts marketer who recently graduated from the MFA Theatre Management program at Florida State University’s prestigious School of Theatre in May of 2023. Prior to my enrollment in the Theatre Management program, I worked as the Marketing and Sales Manager at Gretna Theatre in Central Pennsylvania, where I gained valuable experience in the field. I also completed internships with Seagle Music Colony and Steppenwolf Theatre Company, serving as a Marketing and Public Relations intern and technical intern, respectively. Alongside my work experience with non-profit arts organizations, I have completed successful freelance marketing and design projects for Quarry Theatre in Baltimore, MD, The Asian Coalition of Tallahassee, in Tallahassee, FL, Southern Shakespeare Company in Tallahasse, FL, and The Walnut Street Theatre in Philadelphia, PA. I am a Digital Marketing graduate of Stevenson University and currently reside in Tallahassee, FL with my three-year-old Staffordshire Terrier named Rosie.
- Residence Tallahassee, FL
- Pronouns He/Him/His
- e-mail jackrizzo13@gmail.com
Testimonials
What you will learn about Jack, is that he brings unmatched professionalism for his age, leadership capabilities, and the ability to view the big picture.
Jack serves as an example to his colleagues and has earned the respect of his peers as well as the faculty and staff within the School of Theatre.
Jack is a true “man of the theatre” and will make an amazing addition to any future organization that he chooses to work with.
Clients & Work Experience
Resume
Education
2023
Florida State UniversityMFA Theatre Management
2019
Stevenson UniversityBachelor of Science in Digital Marketing, Theatre and Media Performance Minor
Experience
Aug 2020 - Present
FSU School of Theatre, Tallahassee, FLAssociate Director of Marketing
Oversaw design projects from concept creation to design execution in visual, web,print, and branding for The School of Theatre.
Utilized Adobe Design Suite to create visually compelling graphics for diverseplatforms including social media, email communications, TV, print materials,advertisements, and Playbills, effectively capturing the brand's essence and engagingtarget audiences.
Execute targeted email marketing efforts including newsletters and promotionalmaterials and manage the production, implementation, and measurement of all campaigns.
Managed a marketing team of three on all communications and publications, includingwriting, editing, and researching data as necessary.
Coordinated and executed effective targeted advertising campaigns on social mediaplatforms, leveraging Meta Advertising to maximize reach, engagement, andconversion rates.
May 2021 - Aug 2021
Steppenwolf Theatre Company, Chicago, ILMarketing and Public Relations Intern
Assisted on Main Series, Membership, and Steppenwolf NOW campaigns, including distribution, copywriting, and research.
Generated emails using Tessitura and Wordfly to create e-blasts for Student, Steppenwolf NOW, and other campaigns.
Updated the Steppenwolf website using Episerver CMS.
May 2018 - July 2020
Gretna Theatre, Mt. Gretna, PAMarketing & Sales Manager
Managed and optimized Display and Search Engine marketing campaigns utilizing theGoogle Ads Grant, resulting in increased visibility, website traffic, and conversions forthe organization.
Created a comprehensive style guide for the organization, establishing consistentvisual identity and brand guidelines, resulting in increased brand recognition andcohesive communication across all platforms.
Effectively managed a marketing budget of $70,000, strategically allocating funds formedia buying to support sales models and execute the marketing plan, resulting insuccessful campaigns and increased revenue.
Develop and execute effective paid and organic social campaigns on variousplatforms on Facebook, Instagram, YouTube, Twitter, and TikTok.
Manage production deadlines for all printed materials including publications, Playbills,lobby displays, advertisements, brochures, postcards, signage, institutional content,billboards, and other collateral.
Aug 2017 - Jul 2020
Quarry Theatre, Baltimore, MDMarketing & Design Consultant
Monitored and analyzed marketing performance metrics to assess the effectivenessof campaigns and make data-driven adjustments for optimal results using Google Analytics.
Develop efficient web page layouts through HTML/CSS to effectively presentinformation to customers, optimizing user experience and facilitating easy navigation.
Maintain the website and track analytics through Google's Analytics platform andGoogle Tag Manager.
Created digital assets to drive engagement and performance across various formats,such as social media, email, paid ads, and print materials.
Utilize social media platforms to solicit donations for the organization by tripling likeson the Facebook page.
Marketing Skills
Email Marketing
SEO/SEM
Media Buying
Social Media
Design Skills
Print Design
Adobe Creative Suite
Marketing and Branding
Video Editing
HTML and CSS
Knowledges
- Marketing
- Digital Design
- Social Media
- Email Marketing
- Media Buying
- Copywriting
- Video Editing
- Digital Marketing
